Top 6 PR trends in 2013 (according to The Feary Group)
1. Mobile Engagement
2. Visual storytelling: a picture equals a thousand words (and mllions of viral hits)
3. Content reins King of Consumer Engagement
4. Social media continues to drive the conversation (whether you’re a part of it or not)
5. Ride the Mashable wave into the social, mobile and visual future of news sourcing
6. Social media means (social) business
The top trends of the year seem to just be trends to increase the richness of the content.
According to Online Public Relations, adding richness to the content includes: •Recommendations
•Links to author’s page
In fact, PR Newswire (2011) states that 77% of press releases get more traction when visual or multimedia content is embedded.
So, due to these trends revolving a lot around the richness of content, are the importance of Public Relations skills changing?
According to PR News Online, the two skills valued as the most important for advancement within an organization are still media relations and written communication. Content creation was considered third most important at 43.8%.
So, although content creation is obviously very important, it seems like media relations and written communication are important skills that will overall make you a better and more successful PR practitioner.